What is the X (Twitter) character limit?

Free X accounts have a 280-character limit per post. Premium subscribers can post up to 25,000 characters. URLs count as 23 characters regardless of length, and images don't count toward the limit.

What is the Instagram caption limit?

Instagram captions can be up to 2,200 characters, but only the first 125 characters display in the feed before the 'more' fold. You can include up to 30 hashtags per post.

How long should a LinkedIn post be?

LinkedIn posts can be up to 3,000 characters. Posts between 1,200–1,600 characters tend to get the most engagement. Only the first ~140 characters display before the 'see more' fold.

Do hashtags count toward character limits?

Yes, on most platforms. On TikTok, hashtags are included in the 4,000-character caption limit. On Instagram, hashtags count toward the 2,200-character caption limit. On X, they count toward the 280-character limit.

Social Media Character Limits 2026

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