The most commonly used schema types for content sites are Article, WebSite, BreadcrumbList, FAQPage, and HowTo. Use JSON-LD format (script tags in the head) rather than microdata — Google recommends JSON-LD and it's easier to maintain since it's separate from your HTML structure.
SEO Meta Tag Checklist
For every page on your site, verify these elements are present and correct:
A unique <title> tag under 60 characters with your target keyword. A compelling meta description under 160 characters. A self-referencing canonical URL. Open Graph tags with a 1200×630px image. A Twitter card tag. Charset and viewport meta tags. Structured data appropriate for the content type (Article, Product, FAQ, etc.). A robots meta tag if the page should not be indexed.
At the site level: a valid robots.txt with a sitemap reference, and an up-to-date XML sitemap submitted to Google Search Console.
{/* Tool CTA (bottom) */}
Preview & generate SEO tags
Use our SEO tools to preview meta tags, generate robots.txt files, and build XML sitemaps.